Hers, the “badass sister” of Hims (the acclaimed men’s wellness startup), is a platform that provides women with affordable, FDA-approved, medical-grade products that address sexual wellness, hair loss and skin care. All judgment-free and reliable, by a female-first team. (Read more on Fast Company.)
We launched Hers with a subway campaign in NYC.
Hers Instagram
Developed the brand voice for Couple, the first luxury lab-grown diamond ring brand. The New York City-based startup aims to simplify the engagement ring buying process by offering exceptional diamonds and a curated selection of timeless ring designs.
We launched the 2017 reveal of a highly anticipated Mixed Reality headset, Magic Leap One.
Press coverage here
Givewith is a social impact technology company that enables businesses to increase sales and profits while simultaneously giving millions to nonprofits.
Explore the site.
Client: Drink Up, an initiative powered by Michelle Obama's 'Partnership for a Healthier America'
Problem: Get America to drink more water.
Idea: Build a water fountain that surprises people as they drink. With a refreshing twist.
*Shortlisted at Cannes 2015
Client: Dove
Problem: When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance.
Idea: Challenge the media to change the story. Interactive billboards streamed live commentary about female athletes' looks and exposed how the media often belittle a female athlete's accomplishments.
Read press coverage here
*Billboard featured in Times Square during 2016 Summer Olympics
To raise awareness about a Visa Checkout and 1-800 Flowers promotion, we invented a holiday to thank the non-football fans who grin and bear the antics of their football-crazed loved ones.
We wanted to encourage people to get out and do the things they truly love. You know, the things usually indulged in on the weekends. So we challenged everyone to embrace those hobbies and passions with a phrase: #Startweekending
A big promotion from Orbitz deserved a larger-than-life stunt. We built a 30 foot sandcastle that featured the vacation destinations families love going to.
Visa Checkout is the easier way to pay online. So easy in fact, that you could practically pay with one hand, allowing the other to do a lot more. Like setting a Guinness world record.
We put NFL wide receiver phenom Odell Beckham Jr. -- a football-catching juggernaut who earned the awe of a nation with a game-winning one-handed catch -- at the center of a stunt to set a world record for one-handed catches in a single minute. Then we built earned, paid and social amplification around the attempt.
Visa enlisted Brees to throw and Beckham Jr. to catch, and partnered with ESPN to cover the attempt live. We engaged Guinness World Records to adjudicate the attempt, and worked with advertising, media and social media partners to amplify it across channels.
We were tasked to come up with a back-to-school social idea for JCPenney. For us, it all came down to a simple truth—the things kids care about most when it comes to back-to-shopping, is what they'll be wearing on the first day.
A series of interactive mirror experiences for A Man’s World, Miami, a VIP event celebrating Hermès and its Spring Summer 2013 Men’s Ready-to-Wear collection.